Maximize your presence & recognition at Food Africa: Cairo Food Africa 2021

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The International Fairs and Promotions Group’s diverse portfolio includes B2B and B2C exhibitions, conferences, and specialized events in a multitude of sectors, such as construction, energy, general trade, education, agriculture and food, hospitality, information technology, and logistics.  Enhanced with a deep understanding of the industry and a keen focus on regional developments,  their events provide an ideal place for small, medium and multinationals to unravel their business opportunities, discover latest technologies and promote and sell their products while maintaining relationships with existing customers. Exhibitors, sponsors, speakers, and delegates will meet face to face, exchange expertise, make informed decisions, and ink lucrative deals at IFP Group’s specialized events and world-class conferences. 

Konzept is a Cairo-based exhibition and event management organization with operations in more than 15 countries around the world. Konzept specializes in providing first-class marketing, networking, and knowledge solutions in high-value markets, both in mature and emerging geographies, with over 20 years of experience. Individual Exhibition attendees, Country pavilions, and Corporate Events & Conferences will benefit from the full service program, which includes organization, logistics, and integrated marketing and public relations campaigns. 

Egypt has a large consumer market, with a population of over 100 million people and a 2.38 percent growth rate. Egyptians invest 35% of their income on food on average, creating enormous business growth opportunities in the agro-food market. 

Food Africa, the International Trade Exhibition for Food & Beverages, will return for its 6th edition from December 13 to 15, 2021 at Egypt International Exhibitions Center in Cairo, to remain on top of the industry’s demand and emerging opportunities. Food Africa is a fully functional international business forum that connects investors and agro-food suppliers with influential buyers and industry experts from Egypt, the Middle East, and Africa. A conference and multiple concurrent activities catering to specialized food markets are part of the show.

Data Africa:

Following a successful debut at Food Africa 2019, Dates Africa, the International Trade Exhibition for Date Palm, returns this year with ripe business opportunities in an increasingly growing market. The exhibition is an ideal specialized platform for local, regional, and international dates producers, suppliers, and exporters to meet substantial buyers from across the region and promote trade and investments. 

Ingredients Africa:

This year marks the second edition of Ingredients Africa, the International Trade Exhibition for 

Food Ingredients, alongside Food Africa. Catering to the versatile ingredients market, this specialized platform brings together local, regional and international manufacturers, suppliers, and food technology specialists to showcase food additives, ingredients, flavorings, and others to a large pool of buyers from Egypt, Middle East and Africa. 

Sea Food Africa:

Sea Food Africa, the International Trade Exhibition for Fisheries and Seafood, also returns to Food Africa this year with fresh opportunities for growth in an attractive market. The exhibition is an essential platform for local, regional, and international manufacturers, suppliers and distributors of fresh, frozen and processed fish and other seafood to foster trade relations in the Egyptian, Middle Eastern and African markets. 

Food Africa Conference:

The Food Africa Conference has become a staple concurrent event at Food Africa. With a keen eye for developments and emerging opportunities in the Food and Beverage market, the conference has become an annual meeting point for industry experts to share valuable knowledge and insights and network with other stakeholders from various sectors within the agro-food industry. 

Special Features:

Live cooking show 

Hosted Buyers Program 

Exhibits Profiles 

  • Bakery, Cake & Desserts 
  • Beverages 
  • Canned & Chilled Seafood 
  • Canned & Chilled Food 
  • Child Food & Ready Meals 
  • Chocolate & Sweets 
  • Condiments, Sauces & Preserves 
  • Confectionery & Snacks Dairy & Gluten-Free Food Dates
  • Eggs 
  • Energy Drinks
  • Ethnic & Halal Food
  • Fish & Seafood
  • Fresh Fruits & Vegetables Frozen Food 
  • Grains, Cereals & Flours 
  • Herbs & Spices
  • Honey & Jam
  • Ice Cream 
  • Ingredients 
  • Meat & Poultry 
  • Milk, Cheese & Dairy Products 
  • Mineral, Spring
  • & Flavored Water 
  • Nuts & Dried Food 
  • Oils, Olives & Olive Oil 
  • Organic & Diet Food 
  • Pasta 
  • Rice 
  • Tea, Coffee & Herbal Infusions 

HOSTED BUYERS CLASSIFICATION 

36 Africa 

14 Europe 

10 Asia & Far East 

2 Americas 

38 Arab Countries 

Egypt is Brazil’s third largest market, they are enormous buyers, so this exhibition is very important to Egypt. This trade fair represents a point of contact for all the Arab companies and buyers who want to meet in Brazil. Some Brazilian products are shown and all the exhibitors meet here to do business with Brazil. The exhibition is excellent, the contact quality is incredible. 

Roughly $15 billion is in Egypt’s food retail industry. Sources anticipate growth in the next five years of 15-20 percent. The Egyptian market still dominates traditional outlets, which represent 98% of all outlets and about 75% of total sales. Egypt’s food retail sector, with its 115,000 outlets accounted for 98 percent of the country’s 119.000 stores and 80 percent of sales, is fragmented and dominated by small, conventional food retailing companies. The remaining 2% comprise 1500 outlets and about 20% of total sales and the growing formal industry of modern supermarkets, hypermarkets and convenience stores. Between 2017 and 2021, the modern food retail market is expected to double. More than 7,000 food manufacturing companies are active in the country according to the Egyptian Chamber of Food Industries (CFI). 

Africa’s rapidly increasing food demand fuelled by increasing populations and faster economic growth offers greater market and commercial opportunities for domestic farming. By 2030 the value of the food market in Africa is projected to be higher than 3-1 trillion dollars, giving farmers, food processing companies and agribusinesses tremendous opportunities, particularly via national trading. As expected by the African Union Commission, a successful growth and food safety intra-continental trading share in 2022 will be achieved from 10% until 52%. Egyptian exports to neighboring African countries have increased its interest. According to the central Agency for Public Mobilisation, 2018 saw a 23 percent increase in Egyptian-African trade exchange from $ 5.6 billion in 2017 to $6.9 billion and Egyptian exports in 2018 to $ 4.7 billion, compared to $ 3.7 billion in 2017. (CAMPAS). In 2018 Egyptian imports from African countries grew by 15.2% to 2.1 milliards dollars as against 1,9 milliards dollars in 2017. The exports in Egypt to Africa represented 16% of the total exportations of Egypt and 3% of total 2018 imports.

HOSTED BUYERS PROGRAM:

The Hosted Buyers Program is Food Africa’s dedicated B2B platform that facilitates business undertakings and maximizes return on investment for participants, through expansion of their business networks and signing agreements on the spot.

Last year, the Hosted Buyers Program presented industry professionals the opportunity to meet with 476 selected buyers from Egypt and the region.

ELIGIBLE 

Owners and CEOs, Purchasing, Procurement, Import, and Category Managers of:

  • Wholesale, Distribution, and Import Groups
  • Food Distribution & Trading Companies
  • Department Stores & Specialty Store Chains
  • Supermarket & Hypermarket Chains
  • Governmental Bodies, Cruise Line Operators, Airline and Military Caterers
  • HORECA
  • Fresh and Dried Fruit & Vegetable Retailers

WHY BE PART OF IT?

  • Source products efficiently through pre-arranged appointments with worldwide suppliers and manufacturers
  • Be the first to witness new product launches
  • Network with top international food industry professionals
  • Explore the latest food trends & innovations

PROGRAM BENEFITS:

  • Airplane ticket from your destination to Cairo & back on an economy class basis
  • 3-night accommodation at a 5-star Hotel in Cairo on a Bed & Breakfast basis
  • Meet and assist services upon arrival at Cairo International Airport
  • Transportation from the airport to the hotel & vice versa
  • International Buyer Kit (Entry Badge, Catalogue, Floor Plan, Bus Schedule, etc.)
  • Shuttle Bus from the hotel to the exhibition and vice versa
  • Access to the Hosted Buyers Lounge for meetings, checking emails, or networking with peers
  • One-on-one meetings with exhibitors of your choice
  • Matchmaking Sessions by Sector

Edited by Atlanta Mahanta

Reference: Cairo Food Africa 2021, Egyptian Chamber of Food Industries (CFI),The Central Agency for Public Mobilization and Statistics (CAMPAS)

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